A new war is starting.. a virtual war for control of user’s NET social identity. Two the big players: Google vs Facebook.
Google keep track and profile your identity through your searches in the NET and your use of its web applications (mail, talking, etc..). They probably trying to profile your real life identity, the one that everybody express by searches (google search, translate,..) and by the infos & content managed by their social NET apps (gmail, gtalk,...) that you use.
It’s not simple to correlate all the info’s and derive the user profile’s from his behaviors on the NET, but it’s his real identity getting profiled, including all those infos and aspects he’ll never reveal to anybody. We can call this INdirect “REAL LIFE ID” profiling.
Instead Facebook is trying to profile user “best looking & wanna be” social NET identity through his self-published contents. Everybody considers his Facebook’s page like the presentation card and put there only his best photos, best ideas, best comments, sometimes also best willing but… NEVER a real secret & unmentionable fears, wishes, feelings. NEVER NEVER something that could “stain” his social NET identity and his social NET LOOK!!!
It’s easier to correlate all the info’s that are published from the user and directly derive his profile, and only his virtual identity getting profiled. We can call this Direct “VIRTUAL LIFE ID” profiling.
In both case, why profiling users? Simple answer: money!!!
FREE SERVICE for YOU -> USERS PROFILING –> CUSTOM ADS –> MONEY (a lot of…) for THEM !!!
Which ID is more valuable, REAL or VIRTUAL?? Profiling which one more dangerous for user’s privacy? And how user feel being profiled?